MTOE Overview: The BNB Chain Ecosystem's Expansion and Binance Reliance

4 min read -November 19, 2024 byCindy Ngoc

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The BNB Chain ecosystem, created by Binance, has seen growth in 2024, but it remains heavily influenced by Binance's strategies. MTOE Project will show some of the details about the BNB chain highlight the importance of the ecosystem to earn a token and explore potential future investment opportunities.

1. BNB Chain Overview

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BNB Chain is a Layer 1 blockchain developed by Binance, compatible with the Ethereum Virtual Machine (EVM). This compatibility lets projects built on Ethereum move to BNB Chain easily. While BNB Chain lacks the advanced infrastructure of competitors like Solana, its EVM compatibility has attracted projects and developers from Ethereum. BNB Chain’s token, BNB, is used widely on Binance and also powers various applications within the BNB Chain’s decentralized finance (DeFi) space.

2. New Initiatives and Incentives on the BNB Chain

BNB Chain has introduced various programs to attract users and developers to its network in 2024.

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2.1. Gas-Free Festival

BNB Chain collaborated with major exchanges, wallets, and bridges to provide gas-free transactions for stablecoin deposits and withdrawals. Users could transfer stablecoins to BNB Chain without paying gas fees by using specific exchanges, wallets like SafePal, or the Celer Bridge.

2.2. BNB Incubation Alliance (BIA)

The BNB Incubation Alliance is a program designed to support early-stage blockchain projects. Binance and Binance Labs work together to connect promising projects with top venture capital (VC) firms for funding. Selected projects join the prestigious Most Valuable Builder (MVB) program, where they receive grants, technical support, and investment opportunities from Binance Labs.

2.3. BNB Incentive Programs

BNB Chain has multiple programs aimed at growing the ecosystem, such as the BNB TVL Incentive program, which encourages DeFi projects to increase BNB staking and TVL. Additional initiatives include:

  • Memecoin Innovation Support
  • Global Online Hackathon
  • DAU (Daily Active User) Incentive Program

However, despite these initiatives, BNB Chain’s growth remains tied more to Binance’s overall strategy than to independent on-chain activity. This reliance is evident as metrics decline, even though BNB’s price remains stable.

3. BNB Chain Ecosystem

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3.1. Most Valuable Builder (MVB) Program

This 10-week program is run by BNB Chain, Binance Labs, and CMC Labs (CoinMarketcap) to support and promote growth for new Web3 ideas within the BNB Chain ecosystem.

3.2. BNB Chain’s DeFi Projects

BNB's DeFi ecosystem, however, the cash flow is mainly concentrated in the two largest projects in the system, Venus in the Lending segment and PancakeSwap in the AMM segment. These two projects also have the same trend of expanding to multichain after dominating at BNB Chain.

3.3. opBNB Progress

opBNB is BNB Chain’s Layer 2 solution aimed at improving speed and efficiency. However, growth on opBNB has been slow, with a current TVL of $25 million and minimal user activity. While PancakeSwap is the leading DEX on opBNB, KiloEx holds the highest TVL among projects. Overall, opBNB still needs time to develop.

Built on the BSC Chain using the BEP-20 standard, MTOE combines mobile advertising with an innovative Move-to-Earn concept. At its core is the $MTOE utility token, driving user engagement and opening doors for increased accessibility through planned listings on DEX and CEX exchanges. MTOE seamlessly blends activity-based rewards with blockchain technology, setting a new standard in the industry.

4. Final Words

As the BNB Chain seeks to expand its ecosystem and attract a diverse range of on-chain users, innovative projects like MTOE play a vital role in driving this transformation. Built on the BNB Chain and leveraging the BEP-20 standard, MTOE integrates the dynamic Move-to-Earn (M2E) model with mobile advertising, offering a fresh and engaging use case to the network.

MTOE’s ability to incentivize user activity while planning for listings on DEX and CEX exchanges positions it as a key player in fostering growth and reducing reliance on Binance’s overarching business strategies. By delivering unique value and engaging a broader user base, MTOE is set to contribute to the vibrancy and sustainability of the BNB Chain ecosystem.

Follow MTOE Channels here: https://t.me/MTOEOfficial